Since its establishment in 2021, Chongqing Zhenyu Sports Culture Development Co., Ltd. has specialized in sports tourism, road running events, and international long-distance outdoor trekking. As a long-term operational partner of the Social Sports Guidance Center under the General Administration of Sport of China, the team has repeatedly demonstrated its expertise in conducting risk assessments and managing the end-to-end execution of events in desert environments.
Preparations are now fully underway for the highly anticipated 2027 spring and autumn editions of the “108-Kilometer Gobi Trekking Challenge.” The Zhenyu Sports advance reconnaissance team has conducted an extensive, grid-based survey across the desert hinterlands of the Hexi Corridor—a historic section of the ancient Silk Road. This multi-week operation involved detailed assessments of geological features, microclimates (including wind and sand conditions), water sources, and areas with limited Beidou satellite coverage, allowing for the precise mapping of supply camps and emergency medical evacuation routes.
Guided by an operational philosophy centered on “safety, professionalism, and a human-centric approach,” the team combines deep experience in Chinese mountain and outdoor events with rigorous urban-standard risk management protocols. Through customized mobile supply fleets, dedicated on-site support teams, and satellite-based emergency communication systems, Zhenyu Sports ensures that every participant can explore the vast desert wilderness while benefiting from safety and protection standards on par with national-level sporting events.